In 1994, Taco Bell launched its new campaign to add sayings to its hot-sauce packets. Nearly 5 billion sauce packets are distributed to their restaurants every year. Who makes these sayings up? There was a contest among Taco Bell customers to publish their humorous phrases on the sauce packets. Twelve customers were selected, got their phrases published, and also received free Taco Bell for a year. It was a good marketing move.

Taco Bell History

Taco Bell, a fast-food restaurant chain, is a division of Yum! Brands, Inc. Taco Bell serves food items loosely based on Tex-mex cuisine, although it has now evolved into a cuisine of its own. It is headquartered in Irvine, California and has locations in the United States, Canada and Iceland.

Originated by Glen Bell, Taco Bell® became a reality on March 21, 1962. The first Taco Bell® restaurant was built in Downey, California, and the first franchise was sold in 1964. Taco Bell® went public in 1969 and was acquired by PepsiCo in 1978. In October of 1997, PepsiCo spun off KFC, Pizza Hut and Taco Bell®, thereby forming Tricon Global Restaurants, Inc., the world's largest restaurant company with revenues in excess of $22 billion. In May of 2002, Tricon Global Restaurants, Inc. changed its name to Yum! Brands, Inc., after acquiring Long John Silver's and A&W All-American Food Restaurants.

Nearly 150 million people see a Taco Bell® commercial once a week - more than half of the U.S. population. Over 2 billion tacos and 1 billion burritos of all varieties are served in Taco Bell® restaurants each year.



Ahhh... we meet again.
At night, Sporks use me as a pillow.
At night the sporks pick on me.
Be gentle.
Bike tires scare me.
Can I drive?
Can I ride shotgun?
Chalupacabra: Legendary Beast
Dibs on the taco.
Do you add sauce left to right, or right to left?
Does the Spork go on the right or left?
Friend request accepted.
Have you people call my people.
Hello.
Help! I can't tell where I am. It's dark and I can hear laughing.
Help! I'm a genie trapped in a sauce packet.
How many of these do you already have in your glove compartment?
I collect straws.
I love you, I'm just not in love with you.
I saw the way you looked at Mild. It's ok, I forgive you.
I see how you look at other sauces.
I spontaneously bust out in Ninja moves.
If you throw this, would it be a flying saucer?
I M A HOT T R U 2?
I'm a people packet.
I'm in good hands now.
I'm just doing this between films.
I'm not just another pretty face.
I'm taking the day off. See next packet.
I'm with the band.
Is it me, or is it hot in here?
It's okay, you can say it. I love you too.
I've been through fire for you!
Ketchup? Puh-leese.
Live life one sauce packet at a time.
Make a wish.
Meet me tomorrow: same time, same place.
Mild sauce...the new ketchup.
Mmmm...sauce.
My other taco is a Chalupa.
My sauce is an honor student at Taco State.
Nice palm. I read a great deal of pleasure in your future.
Not it!
Not to be used as a floatation device.
Open quickly...I'm burning up in here.
Pick me! Pick me!
Please turn me over so I can finish tanning my back.
Polly want a taco?
Promise you'll text me in the morning.
Roadtrip?
Save a bun. Eat a taco.
Scratch & Sniff: Gotcha!
Single hot sauce seeking friendship, maybe more.
Tah Dah!
Thanks for rescuing me, Mild was getting on my nerves.
The feeling is mutual.
The official sauce of Taco Bell.
The road to mediocrity is littered with empty ketchup packets.
This is gonna end with you eating me, isn't it?
This space for rent. Inquire within.
Use your stomach, not your mind.
Warning! You're about to make a taco very happy.
When I grow up, I want to be a waterbed.
Where are you taking me?
Where have you been all my life?
Why order a taco when you can ask it politely?
Will you marry me?
Will you scratch my back?
Willing to relocate.
You had me at taco.
You have chosen wisely!