Border Sauce Sayings

My Collection of Funny Taco Bell Border Sauce Sayings

In 1994, Taco Bell launched its new campaign to add sayings to its hot-sauce packets. Nearly 5 billion sauce packets are distributed to their restaurants every year. Who makes these sayings up? There was a contest among Taco Bell customers to publish their humorous phrases on the sauce packets. Twelve customers were selected, got their phrases published, and also received free Taco Bell for a year. It was a good marketing move.

Taco Bell History

Taco Bell, a fast-food restaurant chain, is a division of Yum! Brands, Inc. Taco Bell serves food items loosely based on Tex-mex cuisine, although it has now evolved into a cuisine of its own. It is headquartered in Irvine, California and has locations in the United States, Canada and Iceland.

Originated by Glen Bell, Taco Bell® became a reality on March 21, 1962. The first Taco Bell® restaurant was built in Downey, California, and the first franchise was sold in 1964. Taco Bell® went public in 1969 and was acquired by PepsiCo in 1978. In October of 1997, PepsiCo spun off KFC, Pizza Hut and Taco Bell®, thereby forming Tricon Global Restaurants, Inc., the world's largest restaurant company with revenues in excess of $22 billion. In May of 2002, Tricon Global Restaurants, Inc. changed its name to Yum! Brands, Inc., after acquiring Long John Silver's and A&W All-American Food Restaurants.

Nearly 150 million people see a Taco Bell® commercial once a week - more than half of the U.S. population. Over 2 billion tacos and 1 billion burritos of all varieties are served in Taco Bell® restaurants each year.